Double down objectification: turkey bowling

Thanks to national geographic for the photo of a living turkey

An advertisement for Turkey bowling jumped out at me today.  I said the words aloud to see if they made any more sense: “Turkey bowling.  Turkey bowling.”  Hmm, not really.

A local casino is offering a promotion where punters attempt to throw a frozen turkey down a makeshift bowling alley.  Huh?

Easy enough to explain: animals become objects when killed.  To insulate reflection against the ethics of the dead animal erupting, humans are encouraged to treat the newly-deceased animal as a stand-in for some other object.   Reflection about the mass slaughter of turkeys is less likely when the turkey becomes the bowling ball.

 

Advertisements

Leave a comment

Filed under Animals, communication, representation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s